Product Information Management — What Is It & How It Can Transform Your E-commerce Business?

Product Information Management — What Is It & How It Can Transform Your E-commerce BusinessManaging product information efficiently is important for businesses striving to stay competitive and meet evolving consumer demands. This is where product information management (PIM) steps in as a crucial solution, offering a systematic approach to organizing, enriching, and distributing product data across various channels.


What Is Product Information Management (PIM)?

PIM is a software solution designed to centralize and manage product-related information within an organization. It serves as a centralized repository where businesses can store, organize, and enrich product data, including descriptions, specifications, images, pricing, and more.

By consolidating this information in one place, it enables businesses to ensure data accuracy and consistency across various sales channels, including websites, mobile apps, marketplaces, and offline stores. PIM streamlines processes for creating, updating, and distributing product data, enhancing operational efficiency and customer experience.

It also supports multichannel and omnichannel sales strategies by synchronizing product information across all touchpoints, fostering brand consistency and customer satisfaction. Overall, PIM empowers businesses to adapt to the complexities of modern e-commerce environments, make data-driven decisions, and drive growth in today’s competitive market landscape.


What Kind of Data Is in PIM?

All of the data and media assets pertaining to a product, basically, everything required to produce exceptional online experiences, are stored in a product information management system.


  • Technical Specifications
  • Product and container weight, measurements, materials, and colors
  • Key features, certifications, available parts and accessories
  • Shipping information


  • Taxonomies and Relationships
  • Product relationships
  • Product types, tags and categories
  • Product kits and bundles


  • Basic Information
  • SKUs
  • Product codes and names
  • Stock data
  • Marketing Data
  • Product details and descriptions tailored to different customer profiles and channels
  • Customer reviews
  • SEO information


  • Localized Data
  • Translated descriptions
  • International pricing/currencies
  • International shipping information


  • Media and Digital Assets
  • 360 and 3D views, product videos, and high-quality photos
  • PDF documents such as manuals, sizing charts,
  • Augmented Reality (AR) and Virtual Reality (VR), computer-aided design files (CAD)


Important PIM Features

There are a few things to consider when selecting a PIM for your company to ensure that it will meet your needs. It should have some or all of the following characteristics:

  • The capacity to oversee replacements, components, and accessories
  • Workflow automation
  • Managing content and promotional materials for every product
  • Integration with other e-commerce ecosystem components such as your third-party logistics (3PL) provider, content management system (CMS), and enterprise resource planning (ERP) system
  • Workflows that are customizable to various departments and supply chain segments
  • Both automatic and manual methods for gathering product information
  • Ability to manage several SKUs
  • Time to market
  • Duration of the onboarding and implementation process
  • Pre-built product integrations and optimizations into partner networks
  • Real-time data sync
  • Cross channel inventory synchronization and sitemap generation
  • Multi-Language and Multi-Currency Support


Advantages of Implementing a PIM

From streamlining operations to enhancing customer experiences, the benefits of adopting a PIM solution are far-reaching and impactful in today’s competitive e-commerce landscape.

1. Centralized Data Management

One of the primary advantages of implementing a PIM system is the ability to centralize product data management. Instead of scattered spreadsheets, disparate databases, or disconnected systems, businesses can consolidate all product-related information into a single, unified repository. This centralized approach streamlines data management processes, reduces data silos, and ensures data consistency and accuracy across all channels.


2. Improved Data Quality

PIM systems provide robust tools for data validation, enrichment, and standardization, leading to improved data quality. By cleansing and enriching product data with additional attributes, descriptions, and media assets, businesses can ensure that customers receive accurate and comprehensive information. Enhanced data quality not only improves customer trust and satisfaction but also reduces the risk of returns, exchanges, and negative reviews due to misinformation or incomplete product information.


3. Enhanced Operational Efficiency

Implementing a PIM system automates manual tasks and streamlines processes associated with managing product data. Workflow automation capabilities enable businesses to define and automate tasks such as data validation, approval routing, content localization, and publishing.

By reducing manual effort and minimizing the risk of errors, PIM systems enhance operational efficiency, freeing up resources to focus on core business activities and strategic initiatives.


4. Faster Time-to-Market

With streamlined processes and automated workflows, businesses can bring products to market faster and more efficiently. PIM systems accelerate the product information creation, enrichment, and distribution processes, enabling businesses to respond quickly to market demands, launch new products, and capitalize on emerging trends.

Faster time-to-market translates into a competitive advantage, allowing businesses to stay ahead of the curve and seize opportunities for growth.


5. Support for Multichannel and Omnichannel Strategies

PIM systems facilitate the syndication and distribution of product data across multiple sales channels, including websites, mobile apps, marketplaces, social media platforms, and offline stores.

By synchronizing product information across all touchpoints, businesses can deliver consistent and cohesive brand experiences to customers, regardless of the channel they choose to engage with. This supports multichannel and omnichannel strategies, driving a cohesive brand identity, customer connect and loyalty.


6. Scalability and Flexibility

PIM systems are designed to scale alongside businesses as they grow and evolve. Whether it’s expanding product lines, entering new markets, or adopting new sales channels, PIM systems can accommodate changing business requirements and increasing data volumes. Scalability and flexibility ensure that businesses can adapt to market dynamics and future-proof their operations, without compromising performance or data integrity.


7. Data-driven Decision Making

By providing real-time insights into product performance, customer behavior, and market trends, PIM systems enable businesses to make data-driven decisions. Analytics and reporting capabilities within PIM systems allow businesses to track key performance metrics related to product data management, identify opportunities for optimization, and measure the impact of initiatives.

Data-driven decision-making helps businesses to optimize product offerings, improve marketing strategies, and drive continuous improvement.


8. Compliance and Security

PIM systems offer robust data governance and security features to protect sensitive product information and ensure regulatory compliance. This includes role-based access controls, data encryption, user authentication, and audit logging to safeguard data integrity and confidentiality. By implementing robust data governance and security measures, businesses can mitigate the risk of data breaches, unauthorized access, and compliance violations.


When Does Your Business Need PIM?

According to a 2023 survey, the top sources of influence for new purchases are online marketplaces (35%) and in-store browsing (25%). The pattern emphasizes the increasing power of these platforms to mold customer preferences and propel e-commerce expansion.

Some of the signs your business needs a PIM include:

  • Your Company Expands Internationally

This involves generating additional data, including locally tailored content and updated pricing and currency information. It may be a good idea to keep them all in one location.

  • You Have Multiple Retail Channels

Since each platform has its own policies on content, it would be more effective to use PIM to customize product information for each channel.

  • The Platform Offers a Large Selection of Products

Data management becomes more complex the more inventory you have. This procedure is made more efficient by PIM solutions. 

  • Your Goal Is to Enhance Client Experience

Product pages that are enhanced with vibrant photos and personalized emotional descriptions will draw in customers. PIM eliminates errors and data mismatches while assisting with content delivery across several platforms.


Best PIM Solutions

Some of the top PIM solutions are:

  • Plytix PIM

Plytix ensures everyone has timely access to the appropriate product information. With Plytix, there will be no confusion regarding a product’s condition or specifications in any area — from supply and logistics to sales and marketing.

  • Akeneo PIM

With its comprehensive PIM system, Akeneo helps in enhancing and streamlining your whole product catalog. It is made to accommodate a variety of business models and requirements, including ship from store, click and collect, and direct to consumer.

  • Jasper PIM

All the vital information you require about your items is consolidated into one robust system by Jasper PIM. It will store images, videos, and marketing materials related to each product for the customer to view, and it will store supplier, inventory, and category data in the background.

  • Catsy

Catsy is an easy-to-use tool for managing product data that is particularly good at assisting in catalog creation. With its highly configurable database operations, you may create catalogs, spec sheets, brochures, pricebooks, and more. Adding new goods and content is especially simple with its import wizards, which eliminate the need for needless manual entry.

  • Salsify

Salsify is one of the more comprehensive solutions, targeted at distributors, retailers, and producers of larger brands. It includes workflows for automated data management, SaaS-based design that is secure and updated often, enhanced content creation with personalized templates, and upholding data quality standards via the system.

GoodFirms Badge
Web Design and Development Companies
Ecommerce Developer
Web Development Company in India