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UX/UI Design Tips for Improving Your SEO

UI is the aesthetic element through which people interact with a product, whereas UX is the experience a user has with a product or service. UI focuses on typography, colors, menu bars and more, while UX is about the users and their journey through the product. In some scenarios, UX and Ul could overlap. In digital marketing, a business owner’s concern to increase web page rankings in search engine results leads to SEO strategies such as publishing web content articles with keywords used by search engine users. However, search engine results are not only keywords but also about the overall user experience in terms of web page UI and UX.

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