Operating a business in the constantly changing digital sphere is highly challenging. Business leaders and entrepreneurs have long advocated the benefits that a mobile app offers to streamline not only the operational aspects, but also its contributions towards increasing the customer base.
It has become imperative for businesses to leverage mobile applications for their day-to-day functions. The increasing maturity and comfort of mobile device owners with its various features augur well for the easy acceptance of newer technologies that are being introduced every day.
Statistics reveal that mobile internet consumption has now overtaken desktop usage with more than 53% of the total web traffic originating from mobile devices. Mobile applications have become ideal mediums not only for dissemination of information, but also to offer goods and services.
With almost 14% of the total share of the world’s mobile devices, iOS offers exciting opportunities for businesses that wish to connect directly to their customer. In the U.S., the share of iOS devices is almost 60%.
Businesses that wish to reach out to a knowledgeable and immersive user base, must have their presence on the iOS platform.
1. Adaptable UI
Enterprises that are looking to provide an enriching customer experience will love the pragmatism that an iOS app offers. A major advantage of iOS application development is that it is a widely accepted platform with a synchronized eco-system accessed through multiple devices. This makes it easy for enterprises to gauge user response to their offerings as they already have a fair idea of user preferences.
2. Improved Security
The most talked about aspect about iOS is the security that it offers not only to developers, but also the deep customization it provides to end users. Customers who are circumspect about sharing personal information such as location and usage preferences will be delighted with these deep customization options.
Not only this, the latest iOS update alerts users when an app accesses sensitive information or seeks to use services without the user’s permission. For example, the iPhone alerts users when an app accesses the microphone of a device without the owner’s permission and does so similarly for other services like location and camera.
3. Make the App Work for Your Business
The iPhone and iPad have become market leaders in their respective niches because of their robust security as well as support for many third-party apps such as Microsoft Exchange and Office. In addition to this, their form factors make them highly productive hand-held devices that businesses can use to equip their workforce.
Sales representatives can close deals quicker, banking entities can initiate credit-application processes on the go and health workers can view scans and access patient medical records in real time. All of this is made possible due to the wide implications and features that iOS empowers developers with.
4. Reduced fragmentation
Apple proudly possesses technological knowhow in the software as well as hardware realms for almost its entire range of products. This not only gives them complete control over the entire development process, but also enables them to provide better experiences by seamlessly merging the best software with its optimized hardware.
It also equips them to provide regular updates and patches for bugs without causing any significant disturbance to customers.
5. Secure Transactions
iOS app development companies are empowered to build a secure environment for online transactions through apps on their platform. iOS applications are protected from regular threats such as hacking, phishing etc. by using end-to-end encryption for each transaction.