Although the last decade has seen a stupendous increase in the popularity of e-commerce stores, the instant adoption of latest technologies by consumers has meant that the expectations from e-commerce businesses are also consistently evolving over this period. For businesses to stay relevant in the ever-advancing online marketplace, they need to be ready to provide a contemporary experience to their customers.
The demand for a dynamic, spontaneous and rewarding e-commerce shopping experience is at an all-time high. Recent studies indicate that more than 90% of B2B buyers prefer buying online. This shows that it is not just last mile customers, but also B2B buyers, who are constantly on the look-out for a smooth e-commerce experience. Many e-commerce development solutions providers are attuned to these trends and are banking upon their Magento e-commerce development services to meet this demand.
The popularity of Magento website development services can be gauged by the fact that more than 25% of e-commerce platforms are built using Magento, and 16% of these websites are in the top million.
E-commerce development solutions providers vouch for the many attributes of Magento when it comes to building online stores. We list 8 such reasons to choose Magento e-commerce development services for your business.
1. Immersive Features and Integrations
Magento provides rich and varied features that help businesses manage entire operational aspects right from product design to checkout, marketing and promotional campaigns. A renowned Magento development company will help you manage your e-commerce store effortlessly and leverage its features to improve productivity and outreach. Magento also supports many third-party integrations to enhance multiple functionalities.
2. Scalability and Security
Stores built using Magento are scalable, making it the perfect choice for operations of all sizes – be it a small-scale online business or medium and large enterprises. Businesses can start small with limited options and scale up to an unlimited number of products. The Magento platform has built in security features to enable a stress-free experience. Magento runs mandatory security modules such as PCI compliance or SSL certificates and is less likely to be hacked as compared to other platforms.
3. Optimized for SEO
Magento focuses on SEO optimization that helps ensure maximum visibility in search engine results. Websites developed using Magento can be easily customized for SEO optimizations by changing meta tags, descriptions, keywords, URLs and categories. It also contains Google and HTML sitemaps that make it easier for Google bots to crawl and index all the pages on the website.
4. Support for Multiple Languages and Stores
Large organizations prefer hiring a Magento development company to oversee their operations across multiple locations. This is because Magento allows operating multiple stores in different regions using multiple languages and supports local currencies in these regions. All this translates into a perfect solution for businesses looking to expand their operations worldwide.
5. Flawless Mobile Experience
The latest shopping trends emphasize the high volume of purchases made over mobile devices and this is another area that Magento prevails in. Magento e-commerce websites are highly responsive on mobile devices with pinpoint customization for multiple screen sizes and form factors that lead to a cohesive shopping experience.
6. Dynamic Control
Designed on the versatile Zend framework, developers can easily add product categories and payment gateways. It also has a vast library of themes that businesses can pick and choose from to complement brand design and end user demographic.
7. Overview and Multitasking
Magento enables multitasking functionalities, which can prioritize important tasks while also running other background tasks, all while business owners seamlessly monitor the website performance. Merchants can manage all products, billings, customer information and delivery details through its user-friendly admin panel.
8. Open-Source E-commerce platform
One of the main reasons for Magento’s popularity is that it is open source. Another reason for its popularity among e-commerce businesses is that it was built specifically to develop e-commerce websites, as against other options such as PHP web development services. Magento is the perfect CMS for e-commerce stores that wish to offer a rewarding online purchasing experience with comprehensive features and designs.
Reach out to us to know more about how Magento can help build an all-round e-commerce store.